Wednesday, September 4, 2013

Jewelry Stores: Local and Online

Your favorite local jewelry stores are making the move to online storefronts. Not only do you have the world at your fingertips when you shop online, but you may have your old favorites well within reach. Many small businesses have recently realized that they need not open additional brick and mortar stores to expand their customer base. Instead, they are electronically turning the open sign on. This has created an enormous and welcome surge of new customers. Many of these new customers like the thought of dealing with an experienced and, often times, multi-generational business.

The shop local campaign has taken hold in many areas of the country, but some customers forget that they can shop local and be part of online trade. Many jewelers are offering the same premium customer service and sale specials to their online customers as they would their walk-in customers. The best part is that you can still browse their selection well after they have shut the doors and turned off the open sign for the day. Having the capability to be open seven days a week, twenty four hours a day through an online storefront has helped local businesses tremendously. Next time that you are looking for that perfect fine jewelry present at eleven o'clock at night, consider searching for your favorite local store. They just might be ready and waiting for your online business, no matter how late at night it is.

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